Marketing Managers plan programs to generate interest in products or services. They work with art directors, advertising sales agents, and financial staff members. Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.
Recruiter & Staffing Needs
Marketing Managers plan programs to generate interest in products or services. They work with art directors, advertising sales agents, and financial staff members. Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.
Recruiter & Staffing Needs
Job Prospects
Advertising, promotions, and marketing manager positions are highly desirable and are often sought by other managers and experienced professionals. With Internet-based advertising becoming more important, advertising managers who can navigate the digital world should have the best prospects.
Employment projections data for advertising, promotions, and marketing managers, 2016-26
| Occupational Title | SOC Code | Employment, 2016 | Projected Employment, 2026 | Change, 2016-26 | Employment by Industry | |
|---|---|---|---|---|---|---|
| Percent | Numeric | |||||
| Advertising, Promotions, and Marketing Managers | -- | 249,600 | 273,400 | 10 | 23,800 | -- |
SOURCE: U.S. Bureau of Labor Statistics, Employment Projections program
Employment projections data for advertising, promotions, and marketing managers, 2016-26
| Occupational Title |
|---|
| Advertising, Promotions, and Marketing Managers |
| SOC Code |
| -- |
| Employment, 2016 |
| 249,600 |
| Projected Employment, 2026 |
| 273,400 |
| CHANGE, 2016-26 |
| PERCENT |
| 10 |
| NUMERIC |
| 23,800 |
| EMPLOYMENT BY INDUSTRY |
| -- |
SOURCE: U.S. Bureau of Labor Statistics, Employment Projections program
Pay
The median annual wage for advertising and promotions managers was $106,130 in May 2017. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $48,150, and the highest 10 percent earned more than $208,000.
The median annual wage for marketing managers was $132,230 in May 2017. The lowest 10 percent earned less than $68,490, and the highest 10 percent earned more than $208,000.
In May 2017, the median annual wages for advertising and promotions managers in the top industries in which they worked were as follows:
| Advertising, Public Relations, and Related Services | $123,640 |
|---|---|
| Management of Companies and Enterprises | $109,430 |
| Information | $94,350 |
| Wholesale Trade | $93,590 |
Most advertising, promotions, and marketing managers work full time. About one-third of advertising and promotions managers worked more than 40 hours per week in 2016.
Advertising, Promotions, and Marketing Managers
Median annual wages, May 2017
Note: All Occupations includes all occupations in the U.S. Economy.
Source: U.S. Bureau of Labor Statistics, Occupational Employment Statistics
Job Outlook
Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations. Employment growth will vary by occupation.
Advertising, promotional, and marketing campaigns are expected to continue to be essential as organizations seek to maintain and expand their market share. Advertising and promotions managers will be needed to plan, direct, and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace.
However, the newspaper publishing industry, which employs many of these workers, is projected to decline over the next 10 years. The continued rise of electronic media will result in decreasing demand for print newspapers. Despite this decline, advertising and promotions managers are expected to see employment growth in other industries in which they will be needed to manage digital media campaigns that often target customers through the use of websites, social media, or live chats.
Through the Internet, advertising campaigns can reach a target audience across many platforms. This greater reach can increase the scale of the campaigns that advertising and promotions managers oversee. With better advertising management software, advertising and promotions managers can control these campaigns more easily.
Advertising, Promotions, and Marketing Managers
Percent change in employment, projected 2016-26
Note: All Occupations includes all occupations in the U.S. Economy.
Source: U.S. Bureau of Labor Statistics, Occupational Employment Statistics
Run Your First Background Check for Marketing Managers
Similar Occupations
| Occupational Title | Job duties | Entry-Level education | 2017 Median pay | |
|---|---|---|---|---|
 |
Advertising Sales Agents | Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts. | High school diploma or equivalent | $49,680 |
 |
Art Directors | Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design of a project and direct others who develop artwork and layouts. | Bachelor's Degree | $92,500 |
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Editors | Editors plan, review, and revise content for publication. | Bachelor's Degree | $58,770 |
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Financial Managers | Financial managers are responsible for the financial health of an organization. They produce financial reports, direct investment activities, and develop strategies and plans for the long-term financial goals of their organization. | Bachelor's Degree | $125,080 |
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Graphic Designers | Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports. | Bachelor's Degree | $48,700 |
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|
| OCCUPATIONAL TITLE |
|---|
| Advertising Sales Agents |
| JOB DUTIES |
| Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts. |
| ENTRY-LEVEL EDUCATION |
| High school diploma or equivalent |
| 2017 MEDIAN PAY |
| $49,680 |
|
| OCCUPATIONAL TITLE |
| Art Directors |
| JOB DUTIES |
| Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design of a project and direct others who develop artwork and layouts. |
| ENTRY-LEVEL EDUCATION |
| Bachelor's Degree |
| 2017 MEDIAN PAY |
| $92,500 |
|
| OCCUPATIONAL TITLE |
| Editors |
| JOB DUTIES |
| Editors plan, review, and revise content for publication. |
| ENTRY-LEVEL EDUCATION |
| Bachelor's Degree |
| 2017 MEDIAN PAY |
| $58,770 |
|
| OCCUPATIONAL TITLE |
| Financial Managers |
| JOB DUTIES |
| Financial managers are responsible for the financial health of an organization. They produce financial reports, direct investment activities, and develop strategies and plans for the long-term financial goals of their organization. |
| ENTRY-LEVEL EDUCATION |
| Bachelor's Degree |
| 2017 MEDIAN PAY |
| $125,080 |
|
| OCCUPATIONAL TITLE |
| Graphic Designers |
| JOB DUTIES |
| Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports. |
| ENTRY-LEVEL EDUCATION |
| Bachelor's Degree |
| 2017 MEDIAN PAY |
| $48,700 |
|
| OCCUPATIONAL TITLE |
| Masonry Workers |
| JOB DUTIES |
| Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. |
| ENTRY-LEVEL EDUCATION |
| Bachelor's Degree |
| 2017 MEDIAN PAY |
| $63,230 |
Free Staffing Resources
Professional Recruiter and Staffing Organizations
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National Association of Personnel Services
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Association of Talent Acquisition Professionals
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American Association of International Healthcare Recruitment
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National Association of Executive Recruiters
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National Association for Health Care Recruitment
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Recruitment Process Outsourcing Association
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American Staffing Association
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Top Echelon Recruiting Network
