Marketing Managers plan programs to generate interest in products or services. They work with art directors, advertising sales agents, and financial staff members. Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

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Marketing Managers plan programs to generate interest in products or services. They work with art directors, advertising sales agents, and financial staff members. Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

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Job Prospects


Advertising, promotions, and marketing manager positions are highly desirable and are often sought by other managers and experienced professionals. With Internet-based advertising becoming more important, advertising managers who can navigate the digital world should have the best prospects.

Employment projections data for advertising, promotions, and marketing managers, 2016-26


Occupational Title SOC Code Employment, 2016 Projected Employment, 2026 Change, 2016-26 Employment by Industry
Percent Numeric
Advertising, Promotions, and Marketing Managers -- 249,600 273,400 10 23,800 --

SOURCE: U.S. Bureau of Labor Statistics, Employment Projections program

Employment projections data for advertising, promotions, and marketing managers, 2016-26


Occupational Title
Advertising, Promotions, and Marketing Managers
SOC Code
--
Employment, 2016
249,600
Projected Employment, 2026
273,400
CHANGE, 2016-26
PERCENT
10
NUMERIC
23,800
EMPLOYMENT BY INDUSTRY
--

SOURCE: U.S. Bureau of Labor Statistics, Employment Projections program

Pay


The median annual wage for advertising and promotions managers was $106,130 in May 2017. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $48,150, and the highest 10 percent earned more than $208,000.

The median annual wage for marketing managers was $132,230 in May 2017. The lowest 10 percent earned less than $68,490, and the highest 10 percent earned more than $208,000.

In May 2017, the median annual wages for advertising and promotions managers in the top industries in which they worked were as follows:


Advertising, Public Relations, and Related Services $123,640
Management of Companies and Enterprises $109,430
Information $94,350
Wholesale Trade $93,590

Most advertising, promotions, and marketing managers work full time. About one-third of advertising and promotions managers worked more than 40 hours per week in 2016.

Advertising, Promotions, and Marketing Managers


Median annual wages, May 2017


Note: All Occupations includes all occupations in the U.S. Economy.
Source: U.S. Bureau of Labor Statistics, Occupational Employment Statistics

Job Outlook


Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations. Employment growth will vary by occupation.

Advertising, promotional, and marketing campaigns are expected to continue to be essential as organizations seek to maintain and expand their market share. Advertising and promotions managers will be needed to plan, direct, and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace.

However, the newspaper publishing industry, which employs many of these workers, is projected to decline over the next 10 years. The continued rise of electronic media will result in decreasing demand for print newspapers. Despite this decline, advertising and promotions managers are expected to see employment growth in other industries in which they will be needed to manage digital media campaigns that often target customers through the use of websites, social media, or live chats.

Through the Internet, advertising campaigns can reach a target audience across many platforms. This greater reach can increase the scale of the campaigns that advertising and promotions managers oversee. With better advertising management software, advertising and promotions managers can control these campaigns more easily.

Advertising, Promotions, and Marketing Managers


Percent change in employment, projected 2016-26


Note: All Occupations includes all occupations in the U.S. Economy.
Source: U.S. Bureau of Labor Statistics, Occupational Employment Statistics

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Similar Occupations


  Occupational Title Job duties Entry-Level education 2017 Median pay
Advertising Sales Agents Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts. High school diploma or equivalent $49,680
Art Directors Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design of a project and direct others who develop artwork and layouts. Bachelor's Degree $92,500
Editors Editors plan, review, and revise content for publication. Bachelor's Degree $58,770
Financial Managers Financial managers are responsible for the financial health of an organization. They produce financial reports, direct investment activities, and develop strategies and plans for the long-term financial goals of their organization. Bachelor's Degree $125,080
Graphic Designers Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports. Bachelor's Degree $48,700
Market Research Analysts Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. Bachelor's Degree $63,230
OCCUPATIONAL TITLE
Advertising Sales Agents
JOB DUTIES
Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.
ENTRY-LEVEL EDUCATION
High school diploma or equivalent
2017 MEDIAN PAY
$49,680
OCCUPATIONAL TITLE
Art Directors
JOB DUTIES
Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design of a project and direct others who develop artwork and layouts.
ENTRY-LEVEL EDUCATION
Bachelor's Degree
2017 MEDIAN PAY
$92,500
OCCUPATIONAL TITLE
Editors
JOB DUTIES
Editors plan, review, and revise content for publication.
ENTRY-LEVEL EDUCATION
Bachelor's Degree
2017 MEDIAN PAY
$58,770
OCCUPATIONAL TITLE
Financial Managers
JOB DUTIES
Financial managers are responsible for the financial health of an organization. They produce financial reports, direct investment activities, and develop strategies and plans for the long-term financial goals of their organization.
ENTRY-LEVEL EDUCATION
Bachelor's Degree
2017 MEDIAN PAY
$125,080
OCCUPATIONAL TITLE
Graphic Designers
JOB DUTIES
Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.
ENTRY-LEVEL EDUCATION
Bachelor's Degree
2017 MEDIAN PAY
$48,700
OCCUPATIONAL TITLE
Masonry Workers
JOB DUTIES
Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.
ENTRY-LEVEL EDUCATION
Bachelor's Degree
2017 MEDIAN PAY
$63,230

Professional Recruiter and Staffing Organizations


  • National Association of Personnel Services
  • Association of Talent Acquisition Professionals
  • American Association of International Healthcare Recruitment
  • National Association of Executive Recruiters
  • National Association for Health Care Recruitment
  • Recruitment Process Outsourcing Association
  • American Staffing Association
  • Top Echelon Recruiting Network

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